Privacy Policy Effective Date: Feb 21, 2026 Last Updated: Feb 21, 2026 Baby Experts (“we,” “our,” or “us”) operates this website using the Wix Studio platform. We are committed to protecting your privacy and safeguarding your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Alberta privacy legislation. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, book services, rent equipment, or communicate with us. 1. Website Platform (Wix Studio) Our website is hosted on Wix Studio, operated by Wix.com Ltd.. Wix provides us with the online platform that allows us to: Offer pump rentals Accept bookings Process payments Collect contact form submissions Your data may be stored through Wix’s data storage, databases, and general Wix applications. They store data on secure servers behind a firewall. Wix may process data outside of Canada, including in the United States or other jurisdictions, in accordance with their privacy and security standards. 2. Information We Collect A. Information You Provide When you interact with our website, we may collect: Name Email address Phone number Mailing address Baby’s due date or birth date (if voluntarily provided) Health-related information shared for lactation consultation purposes Booking details Rental information Payment details B. Automatically Collected Information Through Wix and integrated tools, we may collect: IP address Browser type Device information Pages visited Session duration Referral source Cookie data 3. Wix Bookings & Forms When you book an appointment or submit a form: Information is stored within Wix’s secure system Appointment confirmations may be sent automatically We may follow up regarding your booking We only collect information necessary to provide safe, effective services. 4. Payments (Wix Payments & Third-Party Providers) Payments may be processed through: Wix Payments Stripe Other secure payment gateways integrated with Wix Baby Experts does not store full credit card numbers. Payment information is encrypted and processed through PCI-compliant providers. 5. Health Information & Lactation Consultations If you provide health-related information in connection with lactation consultations: It is used solely for providing professional care Access is limited to authorized team members It is stored securely within our booking or practice management systems It is not sold or used for advertising purposes We retain professional records in accordance with applicable regulatory standards. 6. Cookies, Tracking & Analytics Our website may use: Wix Analytics Google Analytics Meta (Facebook) Pixel Other marketing or analytics tools These tools help us: Understand website traffic Improve user experience Measure advertising performance You may disable cookies in your browser settings. Where required by law, we obtain consent before placing non-essential cookies. 7. Email Marketing (CASL Compliance) If you opt in to receive communications from Baby Experts: We may send appointment reminders Educational emails Promotional offers Rental updates You may unsubscribe at any time using the link provided in emails. We comply with Canada’s Anti-Spam Legislation (CASL). 8. How We Use Your Information We use your information to: Process pump rentals Provide lactation consultations Confirm appointments Respond to inquiries Improve our services Comply with legal requirements Conduct internal business operations We do not sell your personal information. 9. Sharing of Information We may share information with: Wix.com Ltd. (website hosting) Payment processors Email marketing platforms integrated with Wix IT and technical service providers Legal authorities if required by law All service providers are required to safeguard personal information. 10. Data Storage & International Transfers Because Wix operates globally, your information may be stored or processed outside of Alberta or Canada. By using our website, you consent to this transfer, storage, or processing in accordance with this Privacy Policy. 11. Data Retention We retain personal information only as long as necessary to: Provide services Maintain professional records Meet legal and regulatory obligations When information is no longer required, it is securely deleted or anonymized. 12. Your Rights You may: Request access to your personal information Request corrections Withdraw consent (where applicable) Ask how your information has been used To make a request, please contact us using the information below. 13. Third-Party Links Our website may contain links to external websites. Baby Experts is not responsible for the privacy practices of those websites. 14. Security We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, or misuse. While we take strong precautions, no online system can guarantee absolute security. 15. Updates to This Policy We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date. 16. Contact Us If you have questions about this Privacy Policy or how your information is handled, please contact: Baby Experts Inc. Edmonton, Alberta, Canada Email: info@babyexperts.ca Phone: (587)402-1229